Factors Influencing Customer Loyalty Towards Fast Food Restaurants

cing guest verity towards unwavering fodder eaterys Hossein Nezakati1*, Yen leeward Kuan2 and Omid Asgari3 1 Department of Management and Marketing, Faculty of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, calibrate school of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting assemblage (DCG), Tehran, Iran. Abstract. The prodigal viands industry is on in an upward(a) trend. The make for fast provender product is now increment as it is comfort station which suits the life-style of customers. With the changing lifestyle of Malaysian consumers, more enlightened people and affluent, people tip to eating-out especially in fast food restaurants. Along with the heavy promote through media and education technology exposure, customers has variety prime(prenominal) of fast food drill and restaurants. Therefore, local fast foods restaurants give birth to be sensitive to these changing trends and to be innova tive and birth prepare to change then to avoid from losing their existing and future day potential customers. The aim of this depicted object is to examine how the respondents wisdom get out be influenced by factors of customer loyalty towards favored fast food restaurants.

With this grievous information, marketers or strategy planner can counterfeit or develop an appropriate strategy that able to overstep the competitors. Furthermore, they alike can identify which factors will influence customer loyalty most and made innovative changes to keep principal and agree value to their fast food restaurants. Be sides, this study will rear important infor! mation for Malaysia local fast food restaurant business to become more competitive in the menstruum business practices circumstances. It is because this study will provide respondents perception towards their preferent restaurants. The findings of this study indicated that product quality, customer satisfaction and brandmark trust is the predominate variable that drives the customer loyalty to preferred fast food restaurants....If you want to get a full moon essay, mold it on our website: BestEssayCheap.com

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